Products Offered By Circut City
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by: ishop
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Circut City Stores were started as American dealers and retailers of Electronic equipment, personal computers and entertainment software. It is considered as the second largest electronic retailer after Best Buy. The presence of Circut City all over the world can be analyzed from the fact that there are total 567 super stores of Circut City nationwide. The total stores in Canada are about 765.
The company offers a number of products but the two major achievements of the company are mentioned here. The major achievement of Circut City is the introduction of DIVX in 1997. The company has also launched firedog brand that provides home theater installation services to the customers, therefore, the company has quickly responded to the increasing scope of service sector. The company has built a good name in a short span of time because of the attractive services which it offers to the customers.
The company has also given a great focus on quality management therefore, the company introduced Six Sigma program in the year 2001. Circut City has always participated actively in the community programs. Circut City has always contributed for the charitable causes, and organized events like softball games, bake sales and car washes .
The company also started Boys & Girls Club of America in 2001 with BGCA as a partner. The company has also made partnership with Habitat for Humanity and contributed in the charity of Richmond. Circut City has also participated actively in American Red Cross Disaster Relief.
Therefore, company has always shown corporate social responsibility.
Circut City has always taken initiatives to show its creative and innovative ideas. The first core competency of the company is its flexibility and it is evident from the initiative takes by the company in 2007, when it terminated 3400 highly salaried employees through a transformation program. These employees were those who were earning very high salaries. This has increased the revenues of the company by many folds and resulted in the market share loss of the competitors. Circut City has also introduced Multi Channel integration strategy. This program has really helped the company is product specifications and comparing the prices of the product in different stores of the company. Thirdly, the company introduced innovative improvements in its supply chain management in 2007. These improvements helped the company to react to consumer demand in a timely manner. Moreover, as mentioned earlier the company has also increased its quality system by the introduction of six sigma in 2001.
Hence, Circut City has attained its desirable goals only through innovative and effective strategies.
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For more info on shop electronics, visit Acircutcity.com.
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